50+ YEARS OF PERFORMANCE.
BUILT FOR WHAT’S NEXT.
For over five decades, InterMedia has driven some of the most iconic direct-response TV campaigns anchored in deep expertise, trusted relationships, and an unwavering focus on measurable growth.
As TV has evolved, so have we.
Today, InterMedia is the leading Converged TV Growth Agency blending the proven ROI of linear DR with advanced streaming strategies, precision targeting, and exclusive premium access. Our approach empowers brands to scale with confidence in a fragmented media landscape, combining legacy buying power with agile, future-ready execution.
At InterMedia, we don’t just keep pace with the evolution of television marketing, we lead it by delivering performance-driven growth through a unified, future-ready approach to Converged TV.
What We Believe
TV Advertising Should Work Harder, And Be More Accessible
OUR TRUSTED PARTNERS
About Us
Intermedia Advertising has spent morethan 50 years driving measurable results for performance marketers throughlinear TV. We’ve been a behind-the-scenes force for some of the most iconicdirect response campaigns in history, known for deep expertise, trustedrelationships, and a relentless focus on outcomes.
But the way people watch TV has changed,and so have we.
Today, Intermedia is a PerformanceConverged TV Agency, bringing together the proven power of linear DR withadvanced streaming strategies, innovative targeting models, and curated accessto premium media placements. We help brands navigate a fragmented medialandscape with confidence and clarity, combining legacy buying power withfuture-ready execution.
Our Evolution
A Track Record That’s Evolved With the Industry
What Makes Us Different
Legacy Buying Power
Decades-long publisherrelationships and rate structures that most buyers can’t access, made availablethrough flexible models built for modern teams.
Performance-DrivenStrategy
From geo-leveloptimization to LTV-based audience modeling, we apply the same rigor tostreaming that we pioneered in linear DR.
Flexible Access forIn-House Teams
Whether you're buildingan internal team or scaling a brand from within, we provide the tools,curation, and strategy to make you more effective
Decades-long relationships with national networks and leading CTV platforms give us premium inventory access and unbeatable rates. These advantages are delivered through curated deals, predictive clearance, and flexible structures built for today’s media landscape.
We apply the same rigorous, outcome-based approach we pioneered in direct response TV to both linear and streaming. Using geo-level targeting, LTV modeling, and unified reporting, we drive measurable growth across all channels.
Whether you’re scaling an internal team or need expert support, we provide modular access to tools, strategy, and execution across TV and CTV. This approach gives you full control without compromise.
Our proprietary Accutrak® attribution platform is built specifically for performance TV. It delivers world-class analytics that unify linear and digital insights, enabling smarter decisions and faster optimizations.
A Fit for Brands at Every Stage
We partner with:
In-house media buyersbuilding or scaling their TV practice
High-growth DTC brandsexploring CTV and linear for the first time
Performance-drivenadvertisers seeking more transparency and control
Marketing teams looking to future-proof their media mix
MEET THE TEAM
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