What is converged TV?

A coordinated approach to planning, buying, and measuring linear television and streaming. A shared audience and performance strategy guides the investment across both.

How does TV attribution work?

Media exposure and response signals are analyzed against a baseline to estimate the contribution of specific airings and placements. Accutrak® uses multiple methods, including timing, geography, recency, and time decay.

How do you measure TV ROI?

We connect campaign investment to business outcomes through attribution and broader analysis. The measurement plan depends on your goals, available data, and customer purchase cycle.

How much does TV advertising cost?

Costs vary with audience, markets, media environments, creative production, and campaign scope. A planning conversation establishes the budget needed for a useful test or ongoing campaign.

How do I know when my brand is ready for TV?

A defined customer, a clear offer, trackable outcomes, and the operational ability to support demand are useful starting points. We review those factors alongside your acquisition goals.

How should a brand test TV before scaling?

Establish an objective and baseline, define the test, activate a focused media plan, and evaluate the response. Use those findings to refine the next investment.

Home/About us

About InterMedia

Independent media expertise
since 1974.

Five decades of helping brands grow through accountable media, informed strategy, and measurable results.

Our agency

Built on Relationships. Driven by Performance.

Since Sydney Yallen founded InterMedia in 1974, the media landscape has transformed, and so have we.

Today, we bring together media, video, data, strategy, and proprietary AI-powered intelligence to help brands grow, while staying true to the principles that have guided us from the beginning: great people, trusted relationships, smart thinking, and an unwavering commitment to our clients’ success.

InterMedia office building with the original InterMedia sign — InterMedia Advertising

Experience that keeps developing.

InterMedia has evolved alongside television, expanding its roots in direct response into an integrated agency spanning TV, streaming, digital, creative, and analytics.

50+Years of media expertise

1974Founded by Sydney Yallen

Our values

How we work with clients and each other.

Character & Trust

We do what we say, communicate honestly and earn trust through our actions.

Relationships Matter

Our business is built on people. We invest in lasting relationships with our clients, partners and each other.

Performance First

We stay media-agnostic, data-informed and focused on what works, building strategies around our clients’ objectives, not a predetermined channel or solution.

One Team

Strategy, media, buying, analytics and creative work together around one shared goal: making our clients successful.

Every Client Matters

Big or small, every client deserves smart thinking, attention and a team genuinely invested in their success.

Always Growing

Experience matters, but so does evolution. We keep learning, challenging assumptions and finding smarter ways to drive growth.

Why InterMedia

50+ Years of Experience. Built for What’s Next.

Deep media expertise and longstanding relationships, combined with modern data, technology and measurement.

Strategy Without a Media Bias.

We start with the business objective and build around the right combination of media, audience, opportunity and performance.

Integrated Teams. Smarter Decisions.

Our teams work together, not in silos, connecting strategy, execution, analytics and optimization.

Relationships + Accountability.

We pair decades of marketplace relationships with senior-level attention, transparency and ownership of our clients’ results.

Our philosophy

Ability is what you’re capable of doing.
Motivation determines what you do.
Attitude determines how well you do it.

Our evolution

Built through every era of television.

1974

InterMedia is founded

Syd Yallen launches InterMedia with a bold focus on performance-driven media buying, laying the foundation for response-based TV advertising.

1980s

Direct response grows

Television becomes an accountable growth channel for more brands.

1995

Breaking $400M in DRTV billings

InterMedia surpasses $400 million in direct response TV billings, cementing its position as a leader in performance-driven media buying.

2000s

Brand + performance

Direct response principles support a broader roster of national brands.

2010s

A clearer view of media

Proprietary measurement and attribution develop through Accutrak®.

2020

Connected TV joins the lineup

InterMedia expands its offering with CTV integrations, enabling clients to reach audiences across linear and streaming under one performance-driven strategy.

2024

Fifty years

InterMedia celebrates five decades of independent media expertise.

Today

CTV curation & agency evolution

A premium CTV curation product lets brands activate top-tier publisher inventory through their own DSP seats, with greater transparency, control, and efficiency.