INDEPENDENT SINCE 1974

TV That Drives
Business Results.

Strategic media buying and measurement across linear TV and streaming. We connect the media plan to your business goals.

2×

ADEXCHANGER

AWARD WINNER

2026 · INNOVATION & DATA EXCELLENCE

Explore our approach See the results

Explore InterMedia

Selected clients

Who we work with.

OUR APPROACHSTRATEGIC MEDIA BUYING

A media plan built
around your audience.

We plan linear and streaming together, use our network relationships to access inventory, and optimize against the outcomes that matter to your business.

ILLUSTRATIVE MEDIA PLANNING SEQUENCE

PLAN

LINEAR TVSTREAMING

One media plan

Converged TV planning

Reach audiences across screens with one view of exposure, frequency, and response.

Explore converged TV

ACTIVATE

MEDIA PLAN

Live sportsEntertainmentNewsPremium streaming

DIRECT NETWORK & PUBLISHER RELATIONSHIPS

Experienced media buying

Decades of relationships inform placement, negotiation, and access to premium inventory.

Explore our partnerships

IMPROVE

Exposure Response Optimization

Measurement that informs decisions

Connect media exposure to business outcomes, then use those findings to refine the plan.

Explore measurement

Each decision is evaluated against performance.Explore the outcomes

CAMPAIGN RESULTSMEDIA + MEASUREMENT

The results
behind the approach.

A closer look at how media strategy, buying, and attribution support campaign performance.

PREMIUM CTV PERFORMANCE

more sales

Conversion-led optimization generated 57% more sales and reduced cost per sale 39% in five weeks.

Explore case study

HIGH-INTENT AUDIENCES

lower lead cost

Audience targeting, strategic placements, and tailored creative improved efficiency while investment grew 38%.

Explore case study

MEASURING CTV THE RIGHT WAY

more conversions identified

Three layers of attribution uncovered up to 8× more conversions tied to CTV exposure than pixel tracking alone.

Explore case study

Selected campaign outcomes. Results vary by campaign; attribution coverage is distinct from incremental sales.

View all case studies

MEASUREMENTAccutrak®

Understand how your TV is performing.

Connect exposure to response across Linear TV and streaming. Attribution, analytics, and Media Mix Modeling show the contribution of each investment.

Explore measurement

ILLUSTRATIVE MEASUREMENT PROCESS

Expected activity

Expected response over time

Time

Expected baseline

The dashed line establishes the response expected before TV’s contribution is evaluated.

Illustrative process only. Shapes and relative bar lengths represent concepts, not client results or calculated attribution weights.

CREATIVE WORKCREATIVE + PRODUCTION

Creative work.

Explore the people, sets and production behind our campaigns.

Explore creative

A performer in a lawn chair beside a pickup truck on a small-town main street, holding a jar of iced tea

A break on Main Street

On-camera performers together on a kitchen set

The cast on location

A performer in a CarShield baseball uniform standing at home plate beside a catcher while a camera and boom microphone record

At the plate

Production crew with cameras, monitors, and lighting stands preparing an exterior scene

Setting up on location

Three people discussing a scene on a production set

Working through the scene

MEASUREMENT CAPABILITIESREPORTING IN PRACTICE

Measurement you can explore.

Accutrak® reporting connects media investment with response and business outcomes. Explore this supplied cost-per-order example, then see the full reporting suite.

Explore measurement

Supplied reporting example

Cost per order by broadcast week

Dec 2Feb 10

Explore a broadcast week

Dec 2$11.09 per order

Historical example supplied by InterMedia. Values are reproduced from the original dashboard; campaign results vary.

THE FULL AGENCYSTRATEGY THROUGH PERFORMANCE

Full-Service Agency.

Media buying and measurement lead the approach. Strategy, creative, production, and partnerships support it at every stage.

LINEAR TV + CTV

Put your investment where it can perform.

Connect audience planning, premium inventory, negotiation, and ongoing optimization in one media strategy.

Linear TVCTVCoordinated media plan

Integrated linear and streaming planning
Direct network and publisher relationships
Campaign optimization informed by response

Explore converged TV

Creative & production

Meet the team behind the work.

Explore our approach to creative development, production, and improving existing advertising.

Inside our creative team

Discuss your media strategy

Let’s turn your media investment into measurable growth.

Tell us where you want to grow. We’ll help you build the media strategy to get there.

Start a conversation

AdGrowth Weekly

Your weekly resource for TV, streaming, attribution, and performance marketing.

Explore timely industry insights and practical strategies that help brands make smarter media decisions and achieve measurable growth.

Read the latest issue and subscribe on Beehiiv.

Subscribe to AdGrowth Weekly

TV That Drives
Business Results.

Who we work with.