Measurement Capabilities

Industry-Leading Analytics

At InterMedia, we are recognized as thought leaders in analytics and attribution. Our Analytics team is led by experts in data science, media performance, marketplace dynamics, and consumer behavior—united by a relentless focus on brand growth and performance marketing.

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Linear & CTV Attribution

Our proprietary Accutrak® platform delivers best-in-class attribution across Linear TV and CTV.

Minute-by-Minute Modeling

Establishes baseline response predictions to identify true incremental impact.

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Airing-Level Attribution

Evaluates exposure likelihood and recency to determine which placements drive results.

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Advanced Tracking

Incorporates ACR data, geolocation, and timestamping for even the most difficult-to-track networks.

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Time-Decay Functions

Account for the natural effect of exposure over time.

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This ensures each media placement is accurately measured for its real contribution to performance.

Data Visualization & Reporting

Our reporting capabilities are flexible to fit client needs:

Interactive dashboards

Accutrak® offers a robust library of performance visualizations for on-demand insights.

Custom data feeds

We can integrate directly with your internal reporting platforms.

Beyond Attribution

Accutrak® goes far beyond incremental response measurement, offering a full suite of advanced analytics, including:

Media mix modeling and multi-touch attribution

Competitive activity monitoring

Brand engagement and audience composition analysis

Creative fatigue and effective frequency measurement

Consumer profiling, segmentation, and survey-based insights

By integrating media consumption data directly into Accutrak®, these analyses are immediately actionable for planning and optimization.

Why InterMedia

Our measurement approach transforms data into actionable intelligence. By combining cutting-edge data science with decades of media expertise, InterMedia ensures that every dollar invested is measured, optimized, and accountable.