Isolate the response attributable to TV.
Accutrak® models expected baseline activity by response source, then identifies incremental response above what would normally be expected.
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Accutrak® connects exposure to outcomes across linear and CTV. Understand the contribution of your media, then use the evidence to inform your next investment.
Accutrak® isolates incremental response and connects it to the media driving it.
Animated reporting examples. Labeled figures are reproduced from the supplied reports; reconstructed chart profiles are identified below.
Dec 2 – Feb 10
Cost per order, with the original spend profile
Relative profiles reconstructed from the source image
All fully visible rows in the original report
Source treemap proportions in a blue palette; darker indicates higher ROAS.
Visual reconstruction. Individual ROAS figures and the smallest station labels are unavailable.
KPI, station, weekly CPO, and daily CPO figures match the source labels. Spend profiles, the hourly chart, and the treemap are visual approximations; they do not expose estimated numeric values. Historical examples supplied by InterMedia; campaign results vary.
Animations replay when a chart leaves the screen and returns. Historical reporting examples; dates are shown as month and day.
Accutrak® models expected baseline activity by response source, then identifies incremental response above what would normally be expected.
Each eligible response is evaluated against recent TV airings using local audience delivery, timing, and a dynamic time-decay model to allocate attribution.
Performance is analyzed across media, audience, creative, and down-funnel outcomes so investment can shift toward what is driving the strongest results.
Three layers of attribution uncovered up to 8× more conversions tied to CTV exposure than pixel tracking alone.
Explore the case studyProgram-level transparency across approximately 94% of CTV impressions helped inform media optimization.
Explore the case study
Audience research, consumer profiling, behaviors, and media consumption.
Cross-platform audience measurement and viewing insights.
Competitive media intelligence, ad spend, and marketplace trends.
TV advertising intelligence and campaign insights.
Media mix modeling and broader business contribution.
Household segmentation to support audience profiling and planning.
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