CONVERGED TV, ENGINEERED FOR PERFORMANCE

With over 50 years of direct response TV experience, InterMedia is uniquely equipped to execute high-performing campaigns across both linear and CTV. We understand the distinct dynamics of each and bring them together into a cohesive strategy that drives measurable growth. From highly efficient linear buys to performance driven CTV, we plan, buy, and optimize holistically, ensuring every impression works harder for your brand.

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Navigating a Fragmented TV Landscape

TV is no longer one channel, viewership is fragmented across linear and CTV. To drive real results, brands need a partner that understands how to maximize reach, eliminate waste, and deliver outcomes across both. InterMedia specializes in converged TV strategy, with the experience and tools to plan, buy, and optimize holistically, making every dollar work smarter, no matter where your audience is watching.
Outcome-Driven Planning

We operate in theoutcome era — and have been for decades. Our approach starts with businessresults and builds cross-channel strategies to deliver against them.

Platform-Agnostic Execution

We activate acrosslinear and CTV using the right combination of media platforms, publishers, anddeal structures based on your audience and goals — not walled gardens ordefaults.

Audience & Geo Alignment

Using ZIP-leveldemographic modeling, CRM overlays, and publisher insights, we unify audiencetargeting across screens to maximize relevance and impact.

Multi-Channel Planning Approach

We apply a proprietarymethodology to determine the ideal mix of CTV and linear, based on youraudience’s evolving viewership behaviors and the media environments that drivethe most efficient outcomes.

Outcome-Driven Execution
We don’t just plan for outcomes, we execute for them. Our teams are aligned around driving measurable business impact, using data-informed strategies across both linear and CTV to deliver accountable results at scale.
Premium Inventory Access Through Legacy Buying Power
With decades of TV buying experience, InterMedia unlocks premium linear and streaming inventory at rates others can’t. Our long-standing publisher relationships and scale allow us to deliver high-quality transparent media placements efficiently.
A Holistic TV Mindset
We approach TV, linear and CTV, as one connected ecosystem. Media is planned and optimized together to maximize unduplicated reach, eliminate waste, and drive more efficient outcomes. Nothing is siloed; every impression is part of a unified growth strategy.
Built-for-TV Measurement & Attribution
Our proprietary measurement suite is designed specifically for converged TV. From granular outcome tracking to MMM capabilities, we help brands understand how TV, across linear and streaming, drives real business results in the broader media mix.

How We Build and Execute Converged TV Plans

Audience-Centric Planning Meets Precision Activation
Our approach is grounded in decades of experience and built specifically for the complexities of today’s fragmented landscape.
Audience Profiling
We analyze your customer data to understand who they are demographically, behaviorally, and geographically.
Content & Platform Mapping
We identify the linear networks, streaming platforms, and specific programs your audience actually consumes.
Geographic Targeting
We pinpoint where your audience is concentrated and prioritize high-indexing markets for efficient media delivery.
Cross-Channel Activation
We activate across linear and CTV, placing media in the content and markets that align with your audience footprint.
Continuous Optimization
Performance is measured in real time and refined continuously, ensuring the campaign stays aligned with your goals.

Unified Measurement That Reflects Reality

Full-Funnel TVMeasurement — Linear and CTV Together

Intermedia provides a modern, integratedview of how TV is performing — across platforms, screens, and signals.

Unified outcome measurement across linear and CTV
Third Party Measurement partners like Extreme Reachand Innovid for granularimpression-level conversion tracking tracking
Intermedia’s proprietary linear pixel,developed in-house, designed to measure business outcomes tied to linearimpressions, a capability few agencies offer

Custom dashboards tailored to your KPIs, orfully integrated reporting into your in-house analytics or data warehouse
Advanced modeling available, including media mix modeling and geo-lift analysis,for marketers requiring deeper insights

Unified Measurement That Reflects Reality

Full-Funnel TVMeasurement — Linear and CTV Together

Intermedia provides a modern, integratedview of how TV is performing — across platforms, screens, and signals.

Unified outcome measurement across linear and CTV

Third Party Measurement partners like Extreme Reachand Innovid for granularimpression-level conversion tracking tracking

Intermedia’s proprietary linear pixel, developed in-house, designed to measure businessoutcomes tied to linear impressions, a capability few agencies offer

Custom dashboards tailored to your KPIs, or fully integrated reporting into your in-houseanalytics or data warehouse

Advanced modeling available, including media mix modeling and geo-lift analysis,for marketers requiring deeper insights

How We Measure What Matters

Unified Outcome Attribution

We use our proprietary attribution technology Accutrak® to tie both linear and CTV exposures to real business outcomes, delivering a clear, unified view of performance.

Custom Client Dashboards

Dashboards built to your spec, visualizing the KPIs, insights, and metrics that matter most.

MMM Integration

Measure the true impact of TV across your full media mix with advanced media mix modeling

Let’s Build the Future of TV Together

Let’s talk about how InterMedia can design and deliver a converged TV strategy tailored to your business goals. Combining premium media access, advanced analytics, and outcome-driven execution in one powerful solution

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