Character & Trust
We do what we say, communicate honestly and earn trust through our actions.
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Five decades of helping brands grow through accountable media, informed strategy, and measurable results.
Since Sydney Yallen founded InterMedia in 1974, the media landscape has transformed, and so have we.
Today, we bring together media, video, data, strategy, and proprietary AI-powered intelligence to help brands grow, while staying true to the principles that have guided us from the beginning: great people, trusted relationships, smart thinking, and an unwavering commitment to our clients’ success.
InterMedia has evolved alongside television, expanding its roots in direct response into an integrated agency spanning TV, streaming, digital, creative, and analytics.
We do what we say, communicate honestly and earn trust through our actions.
Our business is built on people. We invest in lasting relationships with our clients, partners and each other.
We stay media-agnostic, data-informed and focused on what works, building strategies around our clients’ objectives, not a predetermined channel or solution.
Strategy, media, buying, analytics and creative work together around one shared goal: making our clients successful.
Big or small, every client deserves smart thinking, attention and a team genuinely invested in their success.
Experience matters, but so does evolution. We keep learning, challenging assumptions and finding smarter ways to drive growth.
Deep media expertise and longstanding relationships, combined with modern data, technology and measurement.
We start with the business objective and build around the right combination of media, audience, opportunity and performance.
Our teams work together, not in silos, connecting strategy, execution, analytics and optimization.
We pair decades of marketplace relationships with senior-level attention, transparency and ownership of our clients’ results.
Ability is what you’re capable of doing.
Motivation determines what you do.
Attitude determines how well you do it.
Syd Yallen launches InterMedia with a bold focus on performance-driven media buying, laying the foundation for response-based TV advertising.
Television becomes an accountable growth channel for more brands.
InterMedia surpasses $400 million in direct response TV billings, cementing its position as a leader in performance-driven media buying.
Direct response principles support a broader roster of national brands.
Proprietary measurement and attribution develop through Accutrak®.
InterMedia expands its offering with CTV integrations, enabling clients to reach audiences across linear and streaming under one performance-driven strategy.
InterMedia celebrates five decades of independent media expertise.
A premium CTV curation product lets brands activate top-tier publisher inventory through their own DSP seats, with greater transparency, control, and efficiency.
Expertise across strategy, media, creative, analytics, and operations.
President & Chief Executive Officer
Executive Vice President
Senior Vice President, Growth
Senior Vice President, Media Director
Chief Analytics Officer
Senior Vice President, Digital
Vice President, Creative Director
Vice President, Data & Technology
Vice President, Account Group Director
Vice President of Media Planning & Brand Integration
Director of Research & Insights
Head of Production
Account Director
Account Director
Account Supervisor
Director of Client and Media Performance
Director of Media Operations
Associate Media Director
Senior Media Manager
Senior Media Buyer
Senior Media Buyer
Data Services Manager
Growth & Partnerships Manager
Account Manager
Market Development Associate
Chief Financial Officer
Chief Operating Officer / Chief Information Officer
Vice President, Director of Human Resources
Vice President, Business & Legal Affairs
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