Skip to content
InterMedia Advertising

Home/Partnerships

Partnerships

An opportunity built
around your brand.

We develop custom partnerships around your audience, objectives, budget, and timing, then coordinate the work through execution.

Partnerships that fit your audience.

Our relationships span media companies, station groups, publishers, sports, entertainment, talent, and live experiences. We identify the partner and structure that fit the individual campaign.

Each opportunity is evaluated for audience fit, brand alignment, cost, execution, and the outcomes you want to achieve.

Partnership planning

Campaign Objective

Media Owners

Sports & Entertainment

Talent

Live Experiences

Strategic Assessment

  • Audience relevance
  • Brand compatibility
  • Investment efficiency
  • Executional feasibility
  • Business contribution

Partnership Direction

A recommended partner, structure, and activation plan.

What we can create

Explore the possibilities for your campaign.

Sponsorships + segments

Explore +

Branded segments, sponsored features, programming, sports and entertainment sponsorships, and opportunities with category exclusivity.

Custom integrations + content

Explore +

Talent integrations, host reads, product placement, original content, and custom executions developed around the brand.

Talent + brand ambassadors

Explore +

Creators, athletes, celebrities, and entertainment personalities selected for brand and audience alignment.

Creative + strategic development

Explore +

Our internal creative and production teams support partnership ideation, concepts, content, and execution.

Experiential + out-of-home

Explore +

Live events, fan experiences, sampling, local market activations, digital out-of-home, signage, and venue integrations.

Converged media + amplification

Explore +

Broadcast, cable, streaming, digital, and social extensions amplify the core partnership across platforms.

Relationships across media

Access across the viewing landscape.

Media & Streaming

  • Amazon
  • Disney
  • FOX
  • Hulu
  • NBCUniversal
  • Netflix
  • Paramount Skydance
  • Tubi
  • Twitch
  • Warner Bros. Discovery

Sports & Entertainment

  • MLB
  • NBA
  • NCAA
  • NFL
  • NHL
  • TKO

Talent & Live Experiences

  • CAA
  • LEARFIELD
  • Legends
  • Oak View Group

Selected relationships. Opportunities and availability depend on the individual campaign.

Flexible scope

Build the right scale for the objective.

Select a scope to explore the options.

Single-day activation

A focused event or activation aligned with a specific date, audience, and objective.

Support throughout the partnership.

Specialist partnership development

An experienced team develops sponsorships, integrations, strategic partnerships, and experiential opportunities around your objectives.

Evaluation + measurement

Proprietary tools and methods help evaluate brand alignment, audience fit, costs, and execution. Internal and partner reporting inform future investment.

Negotiation + added support

We lead negotiations and pursue bonus media, promotional support, extensions, and other enhancements to the investment.

Partnership management

We manage partner communication, timelines, deliverables, tracking, and campaign recaps.

Discuss your media strategy

Let’s discuss your partnership objectives.

Tell us where you want to grow. We’ll help you build the media strategy to get there.

Start a conversation