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Explore how media strategy and measurement shape campaign decisions, with case studies and commentary from InterMedia.
5 case studies · 8 expert articles · 4 press releases
more sales
Conversion-led optimization generated 57% more sales and reduced cost per sale 39% in five weeks.
Read full case study CASE STUDY · MEDIAlower lead cost
Audience targeting, strategic placements, and tailored creative improved efficiency while investment grew 38%.
Read full case study CASE STUDY · MEASUREMENTmore conversions identified
Three layers of attribution uncovered up to 8× more conversions tied to CTV exposure than pixel tracking alone.
Read full case study CASE STUDY · MEDIAbudget growth
A campaign grew from a $50M ceiling to $300M+, alongside a 24% reduction in CPA and a 17% increase in brand lift.
Read full case study CASE STUDY · MEASUREMENTshow-level visibility
Program-level transparency across approximately 94% of CTV impressions helped inform media optimization.
Read full case study PressThe agency announces finalist recognition across five award categories for three collaborative initiatives.
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)Expert articlesDerek Shipp discusses how audience needs and purchase timing can guide a coordinated plan across Linear TV, CTV, streaming, digital, and live sports.
Derek Shipp · LinkedIn ·
Read article(opens in a new tab)Expert articlesStephanie Murphy examines how consumer skepticism affects advertising, with practical considerations for contextual placements, straightforward messaging, and campaign research.
Stephanie Murphy · LinkedIn ·
Read article(opens in a new tab)Expert articlesDerek Shipp explores how audience attention, relevant matchups, and sponsorship integrations can inform NFL media plans across Linear TV and streaming.
Derek Shipp · LinkedIn ·
Read article(opens in a new tab)Expert articlesKris Johnson discusses when growing direct-to-consumer brands can use podcasts, CTV, Linear TV, and live sports to reach additional audiences alongside their digital campaigns.
Kris Johnson · LinkedIn ·
Read article(opens in a new tab)Expert articlesInterMedia explains how supply paths and program-level visibility affect CTV reporting, and how those details can help guide placement decisions while a campaign is running.
InterMedia Advertising · LinkedIn ·
Read article(opens in a new tab)Expert articlesKevin Szymanski discusses how analytics, attribution, and marketplace experience inform media investment, with business objectives guiding how campaign results are interpreted.
Kevin Szymanski · LinkedIn ·
Read article(opens in a new tab)Expert articlesInterMedia outlines a coordinated approach to television planning, combining Linear TV reach with CTV audience targeting and connecting budgets, frequency, and measurement to campaign objectives.
InterMedia Advertising · LinkedIn ·
Read article(opens in a new tab)Expert articlesDerek Shipp describes how business goals, audience relevance, and brand identity can guide the evaluation of sponsorships and media partnerships.
Derek Shipp · LinkedIn ·
Read article(opens in a new tab)PressInterMedia appoints Derek Shipp as Vice President, Media Planning & Brand Integration.
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)PressInterMedia shares its new CarShield campaign starring Blake Shelton.
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)PressThe agency outlines a CarShield integration featuring Stephen A. Smith as the brand’s “Designated Reporter.”
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)Tell us where you want to grow. We’ll help you build the media strategy to get there.
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