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Campaign results and industry perspectives.
Explore how media strategy and measurement shape campaign decisions, with case studies, commentary, and recent news coverage from InterMedia.
5 case studies · 8 expert articles · 4 press releases · 7 in the news
more sales
Optimizing premium streaming for sales.
Conversion-led optimization generated 57% more sales and reduced cost per sale 39% in five weeks.
Read full case study CASE STUDY · MEDIAlower lead cost
More efficient acquisition at greater scale.
Audience targeting, strategic placements, and tailored creative improved efficiency while investment grew 38%.
Read full case study CASE STUDY · MEASUREMENTmore conversions identified
Seeing the full contribution of CTV.
Three layers of attribution uncovered up to 8× more conversions tied to CTV exposure than pixel tracking alone.
Read full case study CASE STUDY · MEDIAbudget growth
Scaling a campaign past its growth ceiling.
A campaign grew from a $50M ceiling to $300M+, alongside a 24% reduction in CPA and a 17% increase in brand lift.
Read full case study CASE STUDY · MEASUREMENTshow-level visibility
Knowing where streaming impressions run.
Program-level transparency across approximately 94% of CTV impressions helped inform media optimization.
Read full case study Featured · In the newsDear Performance CTV Companies: Please Stop. You're Hurting Us.
AdExchanger
By David Nyurenberg, SVP of Digital ·
Read article(opens in a new tab)In the newsMeta's TikTok Link Ban Could Hobble Media Buyers' Creator Campaigns.
ADWEEK
Read article(opens in a new tab)In the newsOlyzon's AI agents now shift CTV budgets across 4 DSPs in live buys.
PPC Land
Read article(opens in a new tab)In the newsExplaining third-party data.
PPC Land
Read article(opens in a new tab)In the newsHow Does Agentic Buying Work In CTV?
AdExchanger
Read article(opens in a new tab)In the newsOlyzon Launches its Agentic Orchestration Platform for Advertising, Live at Advertising Week New York.
PR Newswire
Read article(opens in a new tab)In the newsOlyzon Launches Agentic Platform For Your AdTech Stack.
AdTechRadar
Read article(opens in a new tab)PressInterMedia earns five 2026 AdExchanger Award nominations
The agency announces finalist recognition across five award categories for three collaborative initiatives.
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)Expert articlesPlanning media throughout the back-to-school season
Derek Shipp discusses how audience needs and purchase timing can guide a coordinated plan across Linear TV, CTV, streaming, digital, and live sports.
Derek Shipp · LinkedIn ·
Read article(opens in a new tab)Expert articlesConsumer trust and media strategy
Stephanie Murphy examines how consumer skepticism affects advertising, with practical considerations for contextual placements, straightforward messaging, and campaign research.
Stephanie Murphy · LinkedIn ·
Read article(opens in a new tab)Expert articlesPlanning NFL advertising around business objectives
Derek Shipp explores how audience attention, relevant matchups, and sponsorship integrations can inform NFL media plans across Linear TV and streaming.
Derek Shipp · LinkedIn ·
Read article(opens in a new tab)Expert articlesExpanding media for high-growth DTC brands
Kris Johnson discusses when growing direct-to-consumer brands can use podcasts, CTV, Linear TV, and live sports to reach additional audiences alongside their digital campaigns.
Kris Johnson · LinkedIn ·
Read article(opens in a new tab)Expert articlesCTV Measurement 101: reporting and campaign optimization
InterMedia explains how supply paths and program-level visibility affect CTV reporting, and how those details can help guide placement decisions while a campaign is running.
InterMedia Advertising · LinkedIn ·
Read article(opens in a new tab)Expert articlesBalancing audience data with media-market experience
Kevin Szymanski discusses how analytics, attribution, and marketplace experience inform media investment, with business objectives guiding how campaign results are interpreted.
Kevin Szymanski · LinkedIn ·
Read article(opens in a new tab)Expert articlesPlanning Linear TV and CTV together
InterMedia outlines a coordinated approach to television planning, combining Linear TV reach with CTV audience targeting and connecting budgets, frequency, and measurement to campaign objectives.
InterMedia Advertising · LinkedIn ·
Read article(opens in a new tab)Expert articlesEvaluating media opportunities for brand fit
Derek Shipp describes how business goals, audience relevance, and brand identity can guide the evaluation of sponsorships and media partnerships.
Derek Shipp · LinkedIn ·
Read article(opens in a new tab)PressDerek Shipp joins InterMedia’s media planning leadership
InterMedia appoints Derek Shipp as Vice President, Media Planning & Brand Integration.
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)PressCarShield campaign introduces “Out of Warrantyville”
InterMedia shares its new CarShield campaign starring Blake Shelton.
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)PressStephen A. Smith and CarShield launch a media partnership
The agency outlines a CarShield integration featuring Stephen A. Smith as the brand’s “Designated Reporter.”
InterMedia Advertising · PR Newswire ·
Read press release(opens in a new tab)Let’s turn your media investment into measurable growth.
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