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Creative + production

Creative developed
for performance.

Develop new advertising, audit existing work, and improve the assets you already have. Our creative team works alongside media buying and measurement throughout the campaign.

Explore the photos
A performer in a lawn chair beside a pickup truck on a small-town main street, holding a jar of iced tea
STRATEGY · CREATIVE · PRODUCTION · MEASUREMENT

A coordinated team for every stage of your campaign.

Our creative capabilities

Support throughout the creative process.

Build a new campaign or develop the next version of work already in market.

Three people discussing a scene on a production set

Creative strategy

Develop the audience, message, offer, and concept around a clear campaign objective.

Research · Concepts · Scripts
On-camera performers together on a kitchen set

Production & post

Bring the concept to screen through casting, location planning, production, editing, and delivery.

Casting · Production · Editing
A crew member slates a take beside an actress at a garden potting table on set.

Audits & optimization

Review the advertising you already have and identify what to refine, replace, or test.

Asset reviews · Versioning · Refinement
A performer in a CarShield jersey seated among spectators in stadium seats

Creative testing

Connect creative choices to campaign response, then use the results to guide the next version.

Testing · Response analysis · Iteration
Behind the scenes

On set with InterMedia.

On-camera talent, performances, and moments between takes. Select a photograph for a closer look.

Setting up on locationINTERMEDIA / ON SET
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Photography from InterMedia productions, including CarShield campaigns.

The finished work

Watch the agency reel.

See the creative in motion, with sound and full playback controls.

Continuous creative testing

Each campaign informs what we create next.

Accutrak® connects creative decisions to campaign response.

  1. Establish the baseline

    Benchmark new creative against the current top performer by network segment.

  2. Test one variable

    Isolate a single creative element at a time for cleaner A/B results.

  3. Prove what works

    Use historical performance to determine the airings needed to reach 95% confidence.

  4. Optimize in flight

    Track performance by channel, daypart, and audience with Accutrak® so the team can act on results.

  5. Scale or iterate

    Increase investment in winning creative. Refine and retest other versions.

Explore measurementExplore campaign results
Discuss your media strategy

Let’s develop your next campaign.

Tell us where you want to grow. We’ll help you build the media strategy to get there.

Start a conversation