Creative developed
for performance.

Develop new advertising, audit existing work, and improve the assets you already have. Our creative team works alongside media buying and measurement throughout the campaign.

Explore the photos

Two on-camera performers seated in front of a CarShield screen

STRATEGY · CREATIVE · PRODUCTION · MEASUREMENT

A coordinated team for every stage of your campaign.

Our creative capabilities

Support throughout the creative process.

Build a new campaign or develop the next version of work already in market.

Three people discussing a scene on a production set

Creative strategy

Develop the audience, message, offer, and concept around a clear campaign objective.

Research · Concepts · Scripts

On-camera performers together on a kitchen set

Production & post

Bring the concept to screen through casting, location planning, production, editing, and delivery.

Casting · Production · Editing

Three performers smiling together in front of a green screen

Audits & optimization

Review the advertising you already have and identify what to refine, replace, or test.

Asset reviews · Versioning · Refinement

Crew member holding a slate beside a performer before filming

Creative testing

Connect creative choices to campaign response, then use the results to guide the next version.

Testing · Response analysis · Iteration

Behind the scenes

On set with InterMedia.

On-camera talent, performances, and moments between takes. Select a photograph for a closer look.

A performer in a suit standing beside two seated performers on a studio set — Performing the sceneINTERMEDIA / ON SET

Camera operator in the foreground filming a performer in a studio — Behind the cameraINTERMEDIA / ON SET

Performers on a porch with a production camera in the foreground — An exterior sceneINTERMEDIA / ON SET

Photography from InterMedia productions, including CarShield campaigns.

The finished work

Watch the agency reel.

See the creative in motion, with sound and full playback controls.

Continuous creative testing

Each campaign informs what we create next.

Accutrak® connects creative decisions to campaign response.

Establish the baseline
Benchmark new creative against the current top performer by network segment.
Test one variable
Isolate a single creative element at a time for cleaner A/B results.
Prove what works
Use historical performance to determine the airings needed to reach 95% confidence.
Optimize in flight
Track performance by channel, daypart, and audience with Accutrak® so the team can act on results.
Scale or iterate
Increase investment in winning creative. Refine and retest other versions.

Explore measurement Explore campaign results

Discuss your media strategy

Let’s develop your next campaign.

Tell us where you want to grow. We’ll help you build the media strategy to get there.

Start a conversation

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Each campaign informs what we create next.

Accutrak® connects creative decisions to campaign response.

Establish the baseline
Benchmark new creative against the current top performer by network segment.
Test one variable
Isolate a single creative element at a time for cleaner A/B results.
Prove what works
Use historical performance to determine the airings needed to reach 95% confidence.
Optimize in flight
Track performance by channel, daypart, and audience with Accutrak® so the team can act on results.
Scale or iterate
Increase investment in winning creative. Refine and retest other versions.

Creative developedfor performance.