Let’s talkLoading InterMedia…
Home/Ready to optimize your TV
You’ve already shown TV works for your business. Now make every part of it work harder. We’ll audit your creative, media and measurement, then show you where smarter strategy, better rates and stronger attribution can take you.
Years of performance TV
Annual billings
Media and analytics pros
Illustrative examples, not client results.
Effective CPM by inventory source
Effective CPM (USD) · Scale $0–$30
Response index by spot length
Dashed line: reference index 100
Swipe to view the full chart.
Attributed response by campaign week
Swipe to view the full chart.
Media weight by daypart
Brands already on linear and streaming usually aren’t short on data. They’re short on a partner who acts on it.
Our decades-long publisher relationships and rate structures are ones most buyers can’t access. You get preferential rates, negotiated bonus weight and first look at fire sales.
20–30% lower CPMs across 90+ networks through CPM Network®
Accutrak® ties each airing to what happens later in your CRM, so budget moves toward your best customers, not just the most calls.
4–8× more conversions found than pixel tracking alone for one DTC brand
Spots stay on air too long, the :30 / :15 / :10 mix drifts, and competitors change their message. We test creative by length, message and market, then shift weight to what wins.
In-house — creative, production, media and analytics on one team
Past a certain spend, frequency piles up and cost per acquisition climbs. We find new efficient networks and publishers so you can keep scaling.
$50M to $300M+ annual spend for one national brand, with a 24% lower CPA
Legal services · Agency transition
A mesothelioma law firm needed high-quality case leads from a hard-to-reach senior audience. We took over from their previous agency within 30 days and targeted by lifestyle and occupation, not just demographics.
Extended warranty · National DRTV
Results dropped whenever annual spend neared $50M. We cut oversaturation, added CTV and regional overlays, and used Accutrak® to put weight behind the top creative.
Selected campaign results. Results vary by advertiser, audience and media plan.
Before we recommend spending a dollar more, our senior team reviews the three things that decide your results.
We review every spot in rotation and compare it with the top advertisers in your category. Each one gets a clear call: keep, refine, replace or test.
We look at what you pay and where it runs, and where you’re over- or under-weighted.
How your response is credited today, what’s being missed, and what connecting it to real business results would show.
A readout from our senior team with specific recommendations and a test plan to prove them.
We bring 50 years of direct response discipline to both linear and streaming.
Senior strategists and analysts lead day to day. You won’t be handed to a junior team after the pitch.
Creative, production, media and analytics work side by side, so what we learn in testing goes straight into the next edit and the next buy.
We contact networks every day to hold rates down and check your airings actually ran.
Clear dashboards, daily reporting, data feeds into your own systems, and no hidden fees.
We can run everything, or support the in-house team you already have with our tools and strategy.
Both channels are planned together and measured with the same framework.
Tell us what you’re running today. We’ll show you what’s working, what isn’t, and where your next dollar should go.