Case study · Measurement
Seeing the full contribution of CTV.
Three layers of attribution uncovered up to 8× more conversions tied to CTV exposure than pixel tracking alone.
The approach
The analysis combined three attribution layers to identify conversions associated with streaming exposure that pixel-only tracking missed.
The outcome
The broader approach identified 4–8× more conversions tied to CTV. This result describes measurement coverage; it does not claim the campaign generated 8× more sales.
About these results
These findings describe the individual campaign or analysis above. Outcomes vary with the audience, investment, creative, and measurement approach. Client identities and additional campaign details are withheld where they have not been supplied for publication.