Case study · Media
More efficient acquisition at greater scale.
Audience targeting, strategic placements, and tailored creative improved efficiency while investment grew 38%.
The approach
Audience signals informed media placement and creative decisions, helping focus the campaign on people more likely to respond.
The outcome
Lead cost decreased 24% while media investment increased 38%.
About these results
These findings describe the individual campaign or analysis above. Outcomes vary with the audience, investment, creative, and measurement approach. Client identities and additional campaign details are withheld where they have not been supplied for publication.