Case study · Measurement
Knowing where streaming impressions run.
Program-level transparency across approximately 94% of CTV impressions helped inform media optimization.
The approach
Program-level reporting gave planners a clearer view of the content carrying CTV impressions and provided a signal for optimization.
The outcome
Approximately 94% of CTV impressions had show-level visibility.
About these results
These findings describe the individual campaign or analysis above. Outcomes vary with the audience, investment, creative, and measurement approach. Client identities and additional campaign details are withheld where they have not been supplied for publication.