Case study · Media
Scaling a campaign past its growth ceiling.
A campaign grew from a $50M ceiling to $300M+, alongside a 24% reduction in CPA and a 17% increase in brand lift.
The approach
InterMedia connected planning, buying, and campaign optimization to support a larger TV investment while tracking acquisition efficiency.
The outcome
The campaign scaled to $300M+ from a $50M growth ceiling. CPA decreased 24% and brand lift increased 17%.
About these results
These findings describe the individual campaign or analysis above. Outcomes vary with the audience, investment, creative, and measurement approach. Client identities and additional campaign details are withheld where they have not been supplied for publication.